Texas · Retail Power Marketer
Direct Energy Services
17.30¢ per kWh, bundled, EIA-861 2025. Average bill $199.44 at 1,152.7 kWh a month, across 259,458 customers on that row.
Texas averaged 15.40¢/kWh and $170.95 a month. The United States averaged 17.23¢/kWh and $150.68. State and national figures come from EIA's Average Bill file.
Revenue divided by sales, EIA-861 Sales to Ultimate Customers, 2025, released October 7, 2026. Texas wires utilities come from the Delivery Companies file. The price and bill use bundled service. Customer count: 259,458, the largest residential count across service types.
Estimate a bill
The figure below is this utility's 2025 EIA residential average.
2025 EIA average
$173.00
17.30¢/kWh × 1,000 kWh. Bundled residential average, EIA-861 2025. The customer charge is already folded into this average, so it stands beside a tariff total rather than being added to it.
Annual history
| Year | ¢/kWh | Avg. bill | Avg. kWh | Customers |
|---|---|---|---|---|
| 2015 | 12.45¢ | $137.36 | 1,103.4 | 638,257 |
| 2016 | 11.64¢ | $141.01 | 1,211.7 | 610,748 |
| 2017 | 11.68¢ | $120.20 | 1,029.5 | 577,133 |
| 2018 | 12.27¢ | $133.66 | 1,089.2 | 552,372 |
| 2019 | 12.81¢ | $139.62 | 1,089.6 | 605,429 |
| 2020 | 12.57¢ | $137.73 | 1,095.8 | 604,160 |
| 2021 | 11.76¢ | $144.88 | 1,232.4 | 508,683 |
| 2022 | 12.92¢ | $159.04 | 1,231.3 | 304,884 |
| 2023 | 14.63¢ | $167.88 | 1,147.4 | 281,047 |
| 2024 | 16.37¢ | $182.03 | 1,111.8 | 266,249 |
| 2025 | 17.30¢ | $199.44 | 1,152.7 | 259,458 |
EIA-861, 2015–2025, using the same service type as the 2025 figure. A blank year means that service was not in the file.
Counties
EIA's 2025 service-territory file does not list counties for this utility.
EIA-861 Service Territory, 2025. A listed county is the county EIA recorded. It does not mean every address in the county is served. Open this utility in the bill calculator · Rate history tool